Miyo Studio LLC
App Store Optimization Β· Apple Search Ads Β· Localization μ•±μŠ€ν† μ–΄ μ΅œμ ν™” Β· Apple Search Ads Β· ν˜„μ§€ν™”

We get indie apps found β€” in English, Korean, Japanese and Chinese.

인디 앱을 발견되게 λ§Œλ“­λ‹ˆλ‹€ β€” μ˜μ–΄, ν•œκ΅­μ–΄, 일본어, 그리고 μ€‘κ΅­μ–΄λ‘œ.

Most indie apps are invisible in the third and fourth largest App Store markets on earth β€” not because the product is wrong, but because nobody ever did the keyword research in those languages. We do, and we run the ads that follow.

λŒ€λΆ€λΆ„μ˜ 인디 앱은 세계 3μœ„, 4μœ„ 규λͺ¨μ˜ App Store μ‹œμž₯μ—μ„œ 보이지 μ•ŠμŠ΅λ‹ˆλ‹€. μ œν’ˆμ΄ 잘λͺ»λΌμ„œκ°€ μ•„λ‹ˆλΌ, κ·Έ μ–Έμ–΄λ‘œ ν‚€μ›Œλ“œ λ¦¬μ„œμΉ˜λ₯Ό ν•œ μ‚¬λžŒμ΄ 아무도 μ—†μ—ˆκΈ° λ•Œλ¬Έμž…λ‹ˆλ‹€. 저희가 κ·Έ 일을 ν•˜κ³ , 그에 λ§žλŠ” κ΄‘κ³ κΉŒμ§€ μš΄μ˜ν•©λ‹ˆλ‹€.

No pitch deck. We audit your actual App Store listing and send you what we find.

μ œμ•ˆμ„œλŠ” μ—†μŠ΅λ‹ˆλ‹€. μ‹€μ œ App Store λ¦¬μŠ€νŒ…μ„ 직접 λΆ„μ„ν•΄μ„œ λ°œκ²¬ν•œ 것을 λ³΄λ‚΄λ“œλ¦½λ‹ˆλ‹€.

9:41●●●
🌿
Jujube
팬트리 Β· μœ ν†΅κΈ°ν•œ Β· μž₯보기
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The same search, in a language your competitors never optimized for.

κ²½μŸμ‚¬κ°€ ν•œ λ²ˆλ„ μ΅œμ ν™”ν•˜μ§€ μ•Šμ€ μ–Έμ–΄μ—μ„œμ˜ 같은 검색.

4
languages we optimize natively β€” EN, KO, JA, ZH
λ„€μ΄ν‹°λΈŒλ‘œ μ΅œμ ν™”ν•˜λŠ” μ–Έμ–΄ β€” EN, KO, JA, ZH
0%
of your ad spend taken as commission
κ΄‘κ³ λΉ„μ—μ„œ λ–ΌλŠ” 수수료
5 days
from kickoff to your first audit
μ°©μˆ˜λΆ€ν„° 첫 μ§„λ‹¨μ„œκΉŒμ§€
1
app we run every method on before selling it
판맀 μ „ λͺ¨λ“  방법을 κ²€μ¦ν•˜λŠ” 자체 μ•±
The problem문제

Your app isn't losing to better apps. It's losing to apps people can find.

더 쒋은 앱에 λ°€λ¦¬λŠ” 게 μ•„λ‹™λ‹ˆλ‹€. μ‚¬λžŒλ“€μ΄ 찾을 수 μžˆλŠ” 앱에 λ°€λ¦¬λŠ” κ²λ‹ˆλ‹€.

Roughly 70% of App Store downloads begin with a search. If your metadata doesn't match what people type β€” in the language they type it in β€” you are not in that race at all.

App Store λ‹€μš΄λ‘œλ“œμ˜ μ•½ 70%λŠ” κ²€μƒ‰μ—μ„œ μ‹œμž‘ν•©λ‹ˆλ‹€. 메타데이터가 μ‚¬λžŒλ“€μ΄ μž…λ ₯ν•˜λŠ” 단어와, 그듀이 μž…λ ₯ν•˜λŠ” μ–Έμ–΄λ‘œ μΌμΉ˜ν•˜μ§€ μ•ŠλŠ”λ‹€λ©΄, λ‹Ήμ‹ μ˜ 앱은 μ• μ΄ˆμ— κ·Έ κ²½μŸμ— μ—†μŠ΅λ‹ˆλ‹€.

01

Translation is not localization

λ²ˆμ—­μ€ ν˜„μ§€ν™”κ°€ μ•„λ‹™λ‹ˆλ‹€

Korean users don't search the translated English phrase. They search a different phrase entirely. Running your keyword through a translator produces grammatically perfect words nobody types.

ν•œκ΅­ μ‚¬μš©μžλŠ” λ²ˆμ—­λœ μ˜μ–΄ 문ꡬ둜 κ²€μƒ‰ν•˜μ§€ μ•ŠμŠ΅λ‹ˆλ‹€. μ™„μ „νžˆ λ‹€λ₯Έ ν‘œν˜„μœΌλ‘œ κ²€μƒ‰ν•©λ‹ˆλ‹€. ν‚€μ›Œλ“œλ₯Ό λ²ˆμ—­κΈ°μ— λ„£μœΌλ©΄ λ¬Έλ²•μ μœΌλ‘œ μ™„λ²½ν•˜μ§€λ§Œ 아무도 μž…λ ₯ν•˜μ§€ μ•ŠλŠ” 단어가 λ‚˜μ˜΅λ‹ˆλ‹€.

02

You can't proofread what you can't read

읽을 수 μ—†λŠ” 것은 ꡐ정할 수 μ—†μŠ΅λ‹ˆλ‹€

A hardcoded dollar sign in a Korean paywall. An honorific that reads as rude. A price format that looks like a bug. These cost conversions silently, and you will never see them.

ν•œκ΅­μ–΄ νŽ˜μ΄μ›”μ— ν•˜λ“œμ½”λ”©λœ λ‹¬λŸ¬ 기호. λ¬΄λ‘€ν•˜κ²Œ μ½νžˆλŠ” μ‘΄λŒ€. λ²„κ·Έμ²˜λŸΌ λ³΄μ΄λŠ” 가격 ν‘œκΈ°. 이것듀은 쑰용히 μ „ν™˜μ„ κ°‰μ•„λ¨Ήκ³ , 당신은 μ˜μ›νžˆ λ°œκ²¬ν•˜μ§€ λͺ»ν•©λ‹ˆλ‹€.

03

Agencies won't take your call

μ—μ΄μ „μ‹œλŠ” μ „ν™”λ₯Ό λ°›μ§€ μ•ŠμŠ΅λ‹ˆλ‹€

Growth agencies start at $5,000/month and want a Series A logo. Below that, you're told to read a blog post. We built this for the tier they ignore.

그둜슀 μ—μ΄μ „μ‹œλŠ” μ›” $5,000λΆ€ν„° μ‹œμž‘ν•˜κ³  μ‹œλ¦¬μ¦ˆ A 둜고λ₯Ό μ›ν•©λ‹ˆλ‹€. κ·Έ μ•„λž˜λΌλ©΄ λΈ”λ‘œκ·Έ κΈ€μ΄λ‚˜ μ½μœΌλΌλŠ” 닡을 λ“£μŠ΅λ‹ˆλ‹€. μ €ν¬λŠ” 그듀이 λ¬΄μ‹œν•˜λŠ” ꡬ간을 μœ„ν•΄ λ§Œλ“€μ–΄μ‘ŒμŠ΅λ‹ˆλ‹€.

What we doμ„œλΉ„μŠ€

Three things, done properly, every month.

μ„Έ κ°€μ§€λ₯Ό, μ œλŒ€λ‘œ, 맀달.

We are not a full-service marketing agency. We do App Store discovery and we do it in four languages. Everything else we will happily tell you to skip.

μ €ν¬λŠ” μ’…ν•© λ§ˆμΌ€νŒ… μ—μ΄μ „μ‹œκ°€ μ•„λ‹™λ‹ˆλ‹€. App Store λ°œκ²¬μ„±λ§Œ, 4개 μ–Έμ–΄λ‘œ ν•©λ‹ˆλ‹€. λ‚˜λ¨Έμ§€λŠ” ν•˜μ§€ λ§ˆμ‹œλΌκ³  기꺼이 λ§μ”€λ“œλ¦½λ‹ˆλ‹€.

πŸ”

App Store Optimization

μ•±μŠ€ν† μ–΄ μ΅œμ ν™” (ASO)

Getting you ranked for the words people actually type β€” and getting them to tap once you're there.

μ‚¬λžŒλ“€μ΄ μ‹€μ œλ‘œ μž…λ ₯ν•˜λŠ” λ‹¨μ–΄μ—μ„œ μˆœμœ„λ₯Ό 올리고, λ…ΈμΆœλμ„ λ•Œ νƒ­ν•˜κ²Œ λ§Œλ“­λ‹ˆλ‹€.

  • Monthly keyword research and rank tracking
  • μ›”κ°„ ν‚€μ›Œλ“œ λ¦¬μ„œμΉ˜ 및 μˆœμœ„ 좔적
  • Title, subtitle and keyword-field iteration
  • νƒ€μ΄ν‹€Β·μ„œλΈŒνƒ€μ΄ν‹€Β·ν‚€μ›Œλ“œ ν•„λ“œ κ°œμ„ 
  • Screenshot and preview critique
  • μŠ€ν¬λ¦°μƒ·Β·ν”„λ¦¬λ·° 비평
  • Competitor set monitoring
  • κ²½μŸμ‚¬ μ„ΈνŠΈ λͺ¨λ‹ˆν„°λ§
  • Review theme analysis, per language
  • 언어별 리뷰 ν…Œλ§ˆ 뢄석
🎯

Apple Search Ads

Apple Search Ads (ASA)

Campaign structure, bidding and negative keywords β€” run on your account, with your card, at zero commission.

캠페인 ꡬ쑰, μž…μ°°, μ œμ™Έ ν‚€μ›Œλ“œ β€” κ³ κ°λ‹˜ 계정과 μΉ΄λ“œλ‘œ, 수수료 0%둜 μš΄μ˜ν•©λ‹ˆλ‹€.

  • Four-campaign structure: brand, discovery, competitor, exact
  • 4개 캠페인 ꡬ쑰: λΈŒλžœλ“œ, λ””μŠ€μ»€λ²„λ¦¬, κ²½μŸμ‚¬, μ™„μ „μΌμΉ˜
  • Weekly bid and negative-keyword optimization
  • μ£Όκ°„ μž…μ°° 및 μ œμ™Έ ν‚€μ›Œλ“œ μ΅œμ ν™”
  • Search-term harvesting into exact match
  • 검색어λ₯Ό μ™„μ „μΌμΉ˜λ‘œ 승격
  • Product Page Optimization test design
  • μ œν’ˆ νŽ˜μ΄μ§€ μ΅œμ ν™”(PPO) ν…ŒμŠ€νŠΈ 섀계
  • A written scale / hold / cut call every month
  • λ§€μ›” ν™•λŒ€/μœ μ§€/μΆ•μ†Œ νŒμ • μ„œλ©΄ 제곡
🌏

APAC Localization

APAC ν˜„μ§€ν™”

Native keyword research and cultural QA for Korean, Japanese and Traditional Chinese. This is the part nobody else does.

ν•œκ΅­μ–΄, 일본어, 번체 쀑ꡭ어에 λŒ€ν•œ λ„€μ΄ν‹°λΈŒ ν‚€μ›Œλ“œ λ¦¬μ„œμΉ˜μ™€ 문화적 QA. λ‹€λ₯Έ 곳은 ν•˜μ§€ μ•ŠλŠ” λΆ€λΆ„μž…λ‹ˆλ‹€.

  • Native keyword sets β€” researched, not translated
  • λ„€μ΄ν‹°λΈŒ ν‚€μ›Œλ“œ μ„ΈνŠΈ β€” λ²ˆμ—­μ΄ μ•„λ‹Œ λ¦¬μ„œμΉ˜
  • Store listing and screenshot copy
  • μŠ€ν† μ–΄ λ¦¬μŠ€νŒ… 및 μŠ€ν¬λ¦°μƒ· μΉ΄ν”Ό
  • In-app string review by a native speaker
  • λ„€μ΄ν‹°λΈŒ μŠ€ν”Όμ»€μ˜ 인앱 λ¬Έμžμ—΄ κ²€μˆ˜
  • Paywall and pricing-format audit
  • νŽ˜μ΄μ›” 및 가격 ν‘œκΈ° 감사
  • Localized ASA campaigns per storefront
  • μŠ€ν† μ–΄ν”„λ‘ νŠΈλ³„ ν˜„μ§€ν™” ASA 캠페인
🌿 Our own app Β· live on the App Store자체 μ•± Β· App Store μΆœμ‹œ 쀑
Case study β€” Jujube사둀 연ꡬ β€” Jujube

We run every method on our own app first.

λͺ¨λ“  방법을 저희 앱에 λ¨Όμ € μ μš©ν•©λ‹ˆλ‹€.

Jujube is a pantry and food-waste tracker we built and shipped ourselves, localized into English, Korean and Chinese. It is our laboratory. Every technique on this page was tested there with our own money β€” including the ones that didn't work.

JujubeλŠ” 저희가 직접 λ§Œλ“€μ–΄ μΆœμ‹œν•œ νŒ¬νŠΈλ¦¬Β·μŒμ‹λ¬Ό λ‚­λΉ„ 관리 μ•±μœΌλ‘œ, μ˜μ–΄Β·ν•œκ΅­μ–΄Β·μ€‘κ΅­μ–΄λ‘œ ν˜„μ§€ν™”λ˜μ–΄ μžˆμŠ΅λ‹ˆλ‹€. μ €ν¬μ˜ μ‹€ν—˜μ‹€μž…λ‹ˆλ‹€. 이 νŽ˜μ΄μ§€μ˜ λͺ¨λ“  기법은 저희 돈으둜 κ·Έκ³³μ—μ„œ κ²€μ¦ν–ˆμŠ΅λ‹ˆλ‹€ β€” νš¨κ³Όκ°€ μ—†μ—ˆλ˜ κ²ƒκΉŒμ§€ ν¬ν•¨ν•΄μ„œμš”.

We are operators who ship, not marketers who pitch. That is the entire difference.

μ €ν¬λŠ” ν”ΌμΉ˜ν•˜λŠ” λ§ˆμΌ€ν„°κ°€ μ•„λ‹ˆλΌ μΆœμ‹œν•˜λŠ” μš΄μ˜μžμž…λ‹ˆλ‹€. 그게 μ „λΆ€μ˜ μ°¨μ΄μž…λ‹ˆλ‹€.

FINDING 01 Β· LOCALIZATION발견 01 Β· ν˜„μ§€ν™”

A US dollar sign, hardcoded into a Korean paywall

ν•œκ΅­μ–΄ νŽ˜μ΄μ›”μ— ν•˜λ“œμ½”λ”©λœ λ―Έκ΅­ λ‹¬λŸ¬ 기호

A savings figure was being interpolated as $400 into an otherwise perfectly translated Korean sentence β€” on the exact screen where a user decides whether to pay. The translation was flawless. The conversion was broken anyway. This is what we mean when we say you can't proofread what you can't read.

μ ˆμ•½ κΈˆμ•‘μ΄ μ™„λ²½ν•˜κ²Œ λ²ˆμ—­λœ ν•œκ΅­μ–΄ λ¬Έμž₯ μ•ˆμ— $400으둜 μ‚½μž…λ˜κ³  μžˆμ—ˆμŠ΅λ‹ˆλ‹€ β€” μ‚¬μš©μžκ°€ 결제λ₯Ό κ²°μ •ν•˜λŠ” λ°”λ‘œ κ·Έ ν™”λ©΄μ—μ„œμš”. λ²ˆμ—­μ€ 흠 μž‘μ„ 데 μ—†μ—ˆμŠ΅λ‹ˆλ‹€. κ·ΈλŸ°λ°λ„ μ „ν™˜μ€ 망가져 μžˆμ—ˆμŠ΅λ‹ˆλ‹€. "읽을 수 μ—†λŠ” 것은 ꡐ정할 수 μ—†λ‹€"λŠ” 말의 μ˜λ―Έκ°€ μ΄κ²ƒμž…λ‹ˆλ‹€.

FINDING 02 Β· DIAGNOSIS발견 02 Β· 진단

The ads were fine. The product page wasn't.

κ΄‘κ³ λŠ” λ©€μ©‘ν–ˆμŠ΅λ‹ˆλ‹€. μ œν’ˆ νŽ˜μ΄μ§€κ°€ λ¬Έμ œμ˜€μŠ΅λ‹ˆλ‹€.

Cost per tap was $0.74 β€” healthy by any benchmark. The leak was tap-to-install. A typical agency would have kept "optimizing keywords" and billing for it. We told ourselves the ad spend wasn't the lever, and went and rebuilt the screenshots instead.

νƒ­λ‹Ή λΉ„μš©μ€ $0.74둜 μ–΄λ–€ κΈ°μ€€μœΌλ‘œλ„ μ–‘ν˜Έν–ˆμŠ΅λ‹ˆλ‹€. μƒˆλŠ” 곳은 νƒ­β†’μ„€μΉ˜ κ΅¬κ°„μ΄μ—ˆμŠ΅λ‹ˆλ‹€. λ³΄ν†΅μ˜ μ—μ΄μ „μ‹œλΌλ©΄ "ν‚€μ›Œλ“œ μ΅œμ ν™”"λ₯Ό κ³„μ†ν•˜λ©° μ²­κ΅¬ν–ˆμ„ κ²λ‹ˆλ‹€. μ €ν¬λŠ” κ΄‘κ³ λΉ„κ°€ λ ˆλ²„κ°€ μ•„λ‹ˆλΌκ³  κ²°λ‘  내리고, λŒ€μ‹  μŠ€ν¬λ¦°μƒ·μ„ λ‹€μ‹œ λ§Œλ“€μ—ˆμŠ΅λ‹ˆλ‹€.

FINDING 03 · REVENUE발견 03 · 맀좜

Billing grace period was switched off

결제 유예 기간이 κΊΌμ Έ μžˆμ—ˆμŠ΅λ‹ˆλ‹€

One failed credit-card charge meant instant, unrecoverable loss of access β€” no retry window, no recovery. Turning it on cost nothing and takes two minutes. Most growth agencies never look here, because subscription plumbing isn't in their scope. It should be.

μΉ΄λ“œ 결제 1회 μ‹€νŒ¨κ°€ μ¦‰μ‹œ, 볡ꡬ λΆˆκ°€λŠ₯ν•œ μ ‘κ·Ό 차단을 μ˜λ―Έν–ˆμŠ΅λ‹ˆλ‹€. μž¬μ‹œλ„ 기간도, 볡ꡬ κ²½λ‘œλ„ μ—†μ—ˆμŠ΅λ‹ˆλ‹€. μΌœλŠ” 데 λΉ„μš©μ€ 0이고 2뢄이 κ±Έλ¦½λ‹ˆλ‹€. λŒ€λΆ€λΆ„μ˜ 그둜슀 μ—μ΄μ „μ‹œλŠ” ꡬ독 배관이 자기 λ²”μœ„κ°€ μ•„λ‹ˆλΌλŠ” 이유둜 μ—¬κΈ°λ₯Ό 보지 μ•ŠμŠ΅λ‹ˆλ‹€. 봐야 ν•©λ‹ˆλ‹€.

FINDING 04 Β· DATA발견 04 Β· 데이터

The dashboard label was lying

λŒ€μ‹œλ³΄λ“œ 라벨이 거짓말을 ν•˜κ³  μžˆμ—ˆμŠ΅λ‹ˆλ‹€

A churn event was reported as PRICE_INCREASE. We checked the live price rows in App Store Connect β€” there had been no price change at all. It was a billing failure, mislabeled. Trusting the dashboard would have meant "fixing" a pricing problem that never existed.

μ΄νƒˆ μ΄λ²€νŠΈκ°€ PRICE_INCREASE둜 λ³΄κ³ λμŠ΅λ‹ˆλ‹€. App Store Connect의 μ‹€μ œ 가격 데이터λ₯Ό ν™•μΈν–ˆλ”λ‹ˆ 가격 변경은 μ „ν˜€ μ—†μ—ˆμŠ΅λ‹ˆλ‹€. 잘λͺ» 라벨링된 결제 μ‹€νŒ¨μ˜€μŠ΅λ‹ˆλ‹€. λŒ€μ‹œλ³΄λ“œλ₯Ό λ―Ώμ—ˆλ‹€λ©΄ μ‘΄μž¬ν•˜μ§€λ„ μ•ŠλŠ” 가격 문제λ₯Ό "고쳀을" κ²λ‹ˆλ‹€.

And the part most agencies leave off the website

그리고 λŒ€λΆ€λΆ„μ˜ μ—μ΄μ „μ‹œκ°€ μ›Ήμ‚¬μ΄νŠΈμ—μ„œ λΉΌλŠ” λΆ€λΆ„

Jujube is a young app and it has not won yet. Its organic App Store discovery is still close to zero, its category has very little search volume, and we have killed more of our own ideas than we have kept. We publish that because you are going to ask a competitor for guaranteed rankings and they are going to say yes β€” and they will be lying. What we guarantee is the work and the report. Never the ranking.

JujubeλŠ” 아직 μ–΄λ¦° 앱이고, 아직 이기지 λͺ»ν–ˆμŠ΅λ‹ˆλ‹€. μ˜€κ°€λ‹‰ App Store λ°œκ²¬μ„±μ€ μ—¬μ „νžˆ 0에 가깝고, μΉ΄ν…Œκ³ λ¦¬ κ²€μƒ‰λŸ‰ μžμ²΄κ°€ 맀우 적으며, μ €ν¬λŠ” μœ μ§€ν•œ 아이디어보닀 νκΈ°ν•œ 아이디어가 더 λ§ŽμŠ΅λ‹ˆλ‹€. 이걸 κ³΅κ°œν•˜λŠ” μ΄μœ λŠ”, κ²½μŸμ‚¬μ— μˆœμœ„ 보μž₯을 μš”κ΅¬ν•˜λ©΄ 그듀은 "λ„€"라고 λ‹΅ν•  것이고 β€” 그건 거짓말이기 λ•Œλ¬Έμž…λ‹ˆλ‹€. 저희가 보μž₯ν•˜λŠ” 것은 μž‘μ—…κ³Ό λ¦¬ν¬νŠΈμž…λ‹ˆλ‹€. μˆœμœ„λŠ” μ ˆλŒ€ μ•„λ‹™λ‹ˆλ‹€.

The deliverableμ‚°μΆœλ¬Ό

You are not paying for hours. You are paying for a decision.

μ‹œκ°„μ„ μ‚¬λŠ” 게 μ•„λ‹™λ‹ˆλ‹€. μ˜μ‚¬κ²°μ •μ„ μ‚¬λŠ” κ²λ‹ˆλ‹€.

Every month you get one report, and it ends with a call: scale, hold, or cut β€” with the number that triggered it. No dashboards to log into, no vanity charts.

맀달 리포트 ν•œ λΆ€λ₯Ό λ°›μœΌμ‹œκ³ , λ§ˆμ§€λ§‰μ€ νŒμ •μœΌλ‘œ λλ‚©λ‹ˆλ‹€: ν™•λŒ€, μœ μ§€, μΆ•μ†Œ β€” κ·Έ νŒμ •μ„ μœ λ°œν•œ μˆ˜μΉ˜μ™€ ν•¨κ»˜. λ‘œκ·ΈμΈν•  λŒ€μ‹œλ³΄λ“œλ„, ν—ˆμ˜ μ§€ν‘œ μ°¨νŠΈλ„ μ—†μŠ΅λ‹ˆλ‹€.

  • The one number β€” what moved, at the top, with last month's delta
  • 단 ν•˜λ‚˜μ˜ 숫자 β€” 무엇이 μ›€μ§μ˜€λŠ”μ§€, μ΅œμƒλ‹¨μ—, μ „μ›” λŒ€λΉ„ 증감과 ν•¨κ»˜
  • Full funnel β€” impressions β†’ page views β†’ installs β†’ trial β†’ paid
  • 전체 퍼널 β€” λ…ΈμΆœ β†’ νŽ˜μ΄μ§€ 쑰회 β†’ μ„€μΉ˜ β†’ μ²΄ν—˜ β†’ 결제
  • Keyword movement β€” gained, lost and newly ranking, per locale
  • ν‚€μ›Œλ“œ 변동 β€” μƒμŠΉ, ν•˜λ½, μ‹ κ·œ μ§„μž…, λ‘œμΌ€μΌλ³„
  • What we changed β€” a literal changelog, so you can audit us
  • λ³€κ²½ 사항 β€” 말 κ·ΈλŒ€λ‘œ μ²΄μΈμ§€λ‘œκ·Έ. 저희λ₯Ό κ°μ‚¬ν•˜μ‹€ 수 μžˆλ„λ‘
  • Review themes by language β€” we read every review in every locale
  • 언어별 리뷰 ν…Œλ§ˆ β€” λͺ¨λ“  λ‘œμΌ€μΌμ˜ λͺ¨λ“  리뷰λ₯Ό μ½μŠ΅λ‹ˆλ‹€
  • The recommendation β€” and next month's three priorities
  • ꢌ고 β€” 그리고 λ‹€μŒ 달 μš°μ„ μˆœμœ„ 3κ°€μ§€
Monthly Growth Report
August 2026
Cost per install
μ„€μΉ˜λ‹Ή λΉ„μš©
$7.85 β–²
vs. $11.76 in the wide-net window Β· βˆ’33%
κ΄‘λ²”μœ„ λ…ΈμΆœ ꡬ간 $11.76 λŒ€λΉ„ Β· βˆ’33%
7,136
IMPR
138
TAPS
13
INSTALL
3
TRIAL
1
PENDING
HOLD.μœ μ§€. Trialβ†’paid is unresolved (0 of 2 completed). Do not scale spend until the Sept 5 cohort resolves. μ²΄ν—˜β†’κ²°μ œκ°€ λ―Έν™•μ •μž…λ‹ˆλ‹€(μ™„λ£Œ 2건 쀑 0건). 9μ›” 5일 μ½”ν˜ΈνŠΈκ°€ 확정될 λ•ŒκΉŒμ§€ μ§€μΆœμ„ λŠ˜λ¦¬μ§€ λ§ˆμ‹­μ‹œμ˜€.
Pricing가격

Published, because hiding it means charging whatever we think you'll pay.

κ³΅κ°œν•©λ‹ˆλ‹€. μˆ¨κΈ΄λ‹€λŠ” 건 λ‚Ό 것 같은 만큼 μ²­κ΅¬ν•˜κ² λ‹€λŠ” λœ»μ΄λ‹ˆκΉŒμš”.

ASO Essentials
ASO μ—μ„Όμ…œ
Early apps with real users but no ad budget yet.
μ‹€μ‚¬μš©μžλŠ” μžˆμ§€λ§Œ 아직 κ΄‘κ³  μ˜ˆμ‚°μ΄ μ—†λŠ” 초기 μ•±.
$850/mo
3-month minimum
μ΅œμ†Œ 3κ°œμ›”
  • Monthly keyword research, en-US + 1 locale
  • μ›”κ°„ ν‚€μ›Œλ“œ λ¦¬μ„œμΉ˜, en-US + λ‘œμΌ€μΌ 1개
  • Metadata iteration and rank tracking
  • 메타데이터 κ°œμ„  및 μˆœμœ„ 좔적
  • Screenshot and preview critique
  • μŠ€ν¬λ¦°μƒ·Β·ν”„λ¦¬λ·° 비평
  • Review response strategy
  • 리뷰 μ‘λŒ€ μ „λž΅
  • Monthly report + 30-minute call
  • μ›”κ°„ 리포트 + 30λΆ„ 톡화
Start with a teardown 진단뢀터 μ‹œμž‘
Most chosen
κ°€μž₯ 많이 선택
Growth
그둜슀
Revenue-generating apps ready to buy installs profitably.
수읡이 λ°œμƒ 쀑이고 μˆ˜μ΅μ„± 있게 μ„€μΉ˜λ₯Ό ꡬ맀할 μ€€λΉ„κ°€ 된 μ•±.
$1,950/mo
3-month minimum Β· requires β‰₯$1,000/mo ad budget
μ΅œμ†Œ 3κ°œμ›” Β· μ›” $1,000 이상 κ΄‘κ³  μ˜ˆμ‚° ν•„μš”
  • Everything in ASO Essentials
  • ASO μ—μ„Όμ…œ 전체 포함
  • Full Apple Search Ads management
  • Apple Search Ads 전체 운영
  • Up to 3 locales
  • μ΅œλŒ€ 3개 λ‘œμΌ€μΌ
  • Product page audit + PPO test design
  • μ œν’ˆ νŽ˜μ΄μ§€ 감사 + PPO ν…ŒμŠ€νŠΈ 섀계
  • Weekly bid and negative-keyword work
  • μ£Όκ°„ μž…μ°° 및 μ œμ™Έ ν‚€μ›Œλ“œ μž‘μ—…
  • Written scale / hold / cut call each month
  • λ§€μ›” ν™•λŒ€/μœ μ§€/μΆ•μ†Œ μ„œλ©΄ νŒμ •
Start with a teardown 진단뢀터 μ‹œμž‘
APAC Launch
APAC 런칭
US-traction apps entering Korea, Japan or Taiwan.
λ―Έκ΅­μ—μ„œ μ„±κ³Όκ°€ 있고 ν•œκ΅­Β·μΌλ³ΈΒ·λŒ€λ§Œμ— μ§„μΆœν•˜λŠ” μ•±.
$3,500/mo
or a $6,000 one-time launch sprint
λ˜λŠ” 1νšŒμ„± 런칭 μŠ€ν”„λ¦°νŠΈ $6,000
  • Everything in Growth
  • 그둜슀 전체 포함
  • Full KO / JA / ZH-TW localization
  • KO / JA / ZH-TW 전체 ν˜„μ§€ν™”
  • Native keyword research per locale
  • λ‘œμΌ€μΌλ³„ λ„€μ΄ν‹°λΈŒ ν‚€μ›Œλ“œ λ¦¬μ„œμΉ˜
  • In-app string review by native speakers
  • λ„€μ΄ν‹°λΈŒ μŠ€ν”Όμ»€ 인앱 λ¬Έμžμ—΄ κ²€μˆ˜
  • Cultural QA β€” tone, honorifics, price format
  • 문화적 QA β€” 톀, μ‘΄λŒ€, 가격 ν‘œκΈ°
  • Localized ASA campaigns per storefront
  • μŠ€ν† μ–΄ν”„λ‘ νŠΈλ³„ ν˜„μ§€ν™” ASA 캠페인
Talk to us λ¬Έμ˜ν•˜κΈ°

Add-ons, Γ  la carte

λ‹¨ν’ˆ μ• λ“œμ˜¨

Full ASO teardown β€” keyword gaps, metadata rewrite, one locale spot-check전체 ASO 진단 β€” ν‚€μ›Œλ“œ κ°­, 메타데이터 μž¬μž‘μ„±, λ‘œμΌ€μΌ 1건 점검$450
Additional localeλ‘œμΌ€μΌ μΆ”κ°€$600 + $200/mo$600 + μ›” $200
Paywall & pricing localization auditνŽ˜μ΄μ›”Β·κ°€κ²© ν˜„μ§€ν™” 감사$650
Subscription plumbing audit β€” grace period, billing recovery, refundsꡬ독 λ°°κ΄€ 감사 β€” 유예 κΈ°κ°„, 결제 볡ꡬ, ν™˜λΆˆ$500
Screenshot design productionμŠ€ν¬λ¦°μƒ· λ””μžμΈ μ œμž‘$800/setμ„ΈνŠΈλ‹Ή $800

We take no percentage of your ad spend. You keep your own Apple Search Ads account and your own card on it. That means when we tell you to increase your budget, we make exactly zero dollars from it β€” which is the only reason you should believe us.

κ΄‘κ³ λΉ„μ—μ„œ 수수료λ₯Ό λ°›μ§€ μ•ŠμŠ΅λ‹ˆλ‹€. Apple Search Ads 계정과 결제 μΉ΄λ“œλŠ” κ³ κ°λ‹˜μ΄ κ·ΈλŒ€λ‘œ λ³΄μœ ν•˜μ‹­λ‹ˆλ‹€. 즉 저희가 μ˜ˆμ‚°μ„ 늘리라고 말할 λ•Œ 저희가 λ²„λŠ” λˆμ€ μ •ν™•νžˆ 0μ›μž…λ‹ˆλ‹€ β€” 그것이 저희 말을 λ―ΏμœΌμ…”μ•Ό ν•  μœ μΌν•œ μ΄μœ μž…λ‹ˆλ‹€.

How it worksμ§„ν–‰ 방식

Four steps. The first one is free.

λ„€ 단계. 첫 λ‹¨κ³„λŠ” λ¬΄λ£Œμž…λ‹ˆλ‹€.

Free teardown

무료 진단

You send us your App Store link. We send back three keywords you're missing, one thing wrong with your screenshots, and one localization problem in a market you've ignored. No call required.

App Store 링크만 λ³΄λ‚΄μ£Όμ„Έμš”. λ†“μΉ˜κ³  μžˆλŠ” ν‚€μ›Œλ“œ 3개, μŠ€ν¬λ¦°μƒ·μ˜ 문제 1개, λ¬΄μ‹œν•˜κ³  μžˆλŠ” μ‹œμž₯의 ν˜„μ§€ν™” 문제 1개λ₯Ό λ³΄λ‚΄λ“œλ¦½λ‹ˆλ‹€. 톡화 λΆˆν•„μš”.

Paid audit

유료 감사

The full version, in five business days: keyword gap analysis, metadata rewrite, competitor set, screenshot critique. $450, credited toward your first month if you continue.

전체 버전을 μ˜μ—…μΌ 5일 내에: ν‚€μ›Œλ“œ κ°­ 뢄석, 메타데이터 μž¬μž‘μ„±, κ²½μŸμ‚¬ μ„ΈνŠΈ, μŠ€ν¬λ¦°μƒ· 비평. $450이며, 계속 μ§„ν–‰ν•˜μ‹œλ©΄ 첫 달 μš”κΈˆμ—μ„œ μ°¨κ°λ©λ‹ˆλ‹€.

Baseline & kickoff

베이슀라인 및 착수

We capture every metric on day one β€” because in month four nobody remembers where they started. We agree a competitor set and a definition of success in writing.

첫날에 λͺ¨λ“  μ§€ν‘œλ₯Ό μΊ‘μ²˜ν•©λ‹ˆλ‹€. 4κ°œμ›” μ°¨μ—λŠ” 아무도 μΆœλ°œμ μ„ κΈ°μ–΅ν•˜μ§€ λͺ»ν•˜λ‹ˆκΉŒμš”. κ²½μŸμ‚¬ μ„ΈνŠΈμ™€ μ„±κ³΅μ˜ μ •μ˜λ₯Ό μ„œλ©΄μœΌλ‘œ ν•©μ˜ν•©λ‹ˆλ‹€.

Monthly cycle

μ›”κ°„ 사이클

Work through the month, report on the first, 30 minutes on a call if you want it. Month-to-month after the initial three, cancel with 30 days' notice.

ν•œ 달 λ™μ•ˆ μž‘μ—…ν•˜κ³ , 1일에 리포트λ₯Ό λ“œλ¦¬κ³ , μ›ν•˜μ‹œλ©΄ 30λΆ„ 톡화. 첫 3κ°œμ›” μ΄ν›„μ—λŠ” μ›” λ‹¨μœ„μ΄λ©° 30일 μ‚¬μ „ν†΅λ³΄λ‘œ ν•΄μ§€ κ°€λŠ₯ν•©λ‹ˆλ‹€.

Honest qualificationμ†”μ§ν•œ 자격 μ•ˆλ‚΄

We turn down more apps than we take.

λ§‘λŠ” 앱보닀 κ±°μ ˆν•˜λŠ” 앱이 더 λ§ŽμŠ΅λ‹ˆλ‹€.

Taking money from an app we can't help is the fastest way to end up with a bad case study. So here is the filter, before you spend an hour on a call.

λ„μšΈ 수 μ—†λŠ” μ•±μ—μ„œ λˆμ„ λ°›λŠ” 것은 λ‚˜μœ 사둀λ₯Ό λ§Œλ“œλŠ” κ°€μž₯ λΉ λ₯Έ κΈΈμž…λ‹ˆλ‹€. κ·Έλž˜μ„œ 톡화에 ν•œ μ‹œκ°„μ„ μ“°μ‹œκΈ° 전에 기쀀을 λ¨Όμ € κ³΅κ°œν•©λ‹ˆλ‹€.

This works if you…

이런 경우 잘 λ§žμŠ΅λ‹ˆλ‹€

  • Have a live iOS app with paying users or trials
  • 결제 μ‚¬μš©μž λ˜λŠ” μ²΄ν—˜ μ‚¬μš©μžκ°€ μžˆλŠ” μΆœμ‹œλœ iOS 앱을 보유
  • Are somewhere between $2k and $50k MRR
  • MRR $2,000 ~ $50,000 ꡬ간
  • Have an English-only or machine-translated listing
  • μ˜μ–΄λ§Œ μžˆκ±°λ‚˜ 기계 λ²ˆμ—­λœ λ¦¬μŠ€νŒ…
  • Can spend at least $1,000/mo on ads, for the Growth tier
  • 그둜슀 ν‹°μ–΄ κΈ°μ€€, 광고에 μ›” $1,000 이상 μ§‘ν–‰ κ°€λŠ₯
  • Can give us App Store Connect and Search Ads access
  • App Store Connect 및 Search Ads κΆŒν•œ λΆ€μ—¬ κ°€λŠ₯

We'll tell you no if you…

이런 경우 κ±°μ ˆν•©λ‹ˆλ‹€

  • Haven't launched yet β€” there is nothing to optimize
  • 아직 μΆœμ‹œ μ „ β€” μ΅œμ ν™”ν•  λŒ€μƒμ΄ μ—†μŒ
  • Have no monetization, so nobody can measure ROI
  • μˆ˜μ΅ν™”κ°€ μ—†μ–΄ ROIλ₯Ό μΈ‘μ •ν•  수 μ—†μŒ
  • Want guaranteed rankings β€” nobody can honestly promise that
  • μˆœμœ„ 보μž₯을 원함 β€” μ •μ§ν•˜κ²Œ 약속할 수 μžˆλŠ” μ‚¬λžŒμ€ μ—†μŒ
  • Need the app designed, built or fixed β€” that's not us
  • μ•± λ””μžμΈΒ·κ°œλ°œΒ·μˆ˜μ •μ΄ ν•„μš”ν•¨ β€” 저희 μ˜μ—­μ΄ μ•„λ‹˜
  • Have a retention problem, not a discovery problem
  • λ°œκ²¬μ„±μ΄ μ•„λ‹ˆλΌ λ¦¬ν…μ…˜μ΄ 문제인 경우
Questions자주 λ¬»λŠ” 질문

The things people actually ask.

μ‹€μ œλ‘œ 많이 λ°›λŠ” μ§ˆλ¬Έλ“€.

How long until I see results?
κ²°κ³Όκ°€ λ‚˜μ˜€κΈ°κΉŒμ§€ μ–Όλ§ˆλ‚˜ κ±Έλ¦¬λ‚˜μš”?
Six to ten weeks before keyword movement is readable, which is why we ask for three months. Anyone promising week-one results is selling you something else.
ν‚€μ›Œλ“œ 변동이 μ½νžˆκΈ°κΉŒμ§€ 6~10μ£Όκ°€ 걸리며, κ·Έλž˜μ„œ 3κ°œμ›”μ„ μš”μ²­λ“œλ¦½λ‹ˆλ‹€. 첫 μ£Ό μ„±κ³Όλ₯Ό μ•½μ†ν•˜λŠ” 곳은 λ‹€λ₯Έ 것을 νŒ”κ³  μžˆλŠ” κ²λ‹ˆλ‹€.
Do you guarantee a #1 ranking?
1μœ„ μˆœμœ„λ₯Ό 보μž₯ν•˜λ‚˜μš”?
No. We do not control Apple's algorithm, your product, or your pricing. We guarantee the work and the report. Any agency that guarantees a ranking is either lying or planning to rank you for a keyword nobody searches.
μ•„λ‹ˆμš”. μ €ν¬λŠ” Apple의 μ•Œκ³ λ¦¬μ¦˜λ„, κ³ κ°λ‹˜μ˜ μ œν’ˆλ„, 가격도 ν†΅μ œν•˜μ§€ μ•ŠμŠ΅λ‹ˆλ‹€. μ €ν¬λŠ” μž‘μ—…κ³Ό 리포트λ₯Ό 보μž₯ν•©λ‹ˆλ‹€. μˆœμœ„λ₯Ό 보μž₯ν•˜λŠ” μ—μ΄μ „μ‹œλŠ” 거짓말을 ν•˜κ³  μžˆκ±°λ‚˜, 아무도 κ²€μƒ‰ν•˜μ§€ μ•ŠλŠ” ν‚€μ›Œλ“œλ‘œ 1μœ„λ₯Ό λ§Œλ“€ κ³„νšμž…λ‹ˆλ‹€.
Who pays for the ads?
κ΄‘κ³ λΉ„λŠ” λˆ„κ°€ κ²°μ œν•˜λ‚˜μš”?
You do, directly to Apple, on your own account with your own card. We take admin access and zero commission. If we disappear tomorrow you keep the account, the history and the data.
κ³ κ°λ‹˜μ΄ 본인 계정과 μΉ΄λ“œλ‘œ Apple에 직접 κ²°μ œν•˜μ‹­λ‹ˆλ‹€. μ €ν¬λŠ” κ΄€λ¦¬μž κΆŒν•œλ§Œ λ°›κ³  μˆ˜μˆ˜λ£ŒλŠ” 0μž…λ‹ˆλ‹€. 저희가 내일 사라져도 계정과 이λ ₯κ³Ό λ°μ΄ν„°λŠ” κ³ κ°λ‹˜ κ²ƒμž…λ‹ˆλ‹€.
Is the Korean and Japanese work actually native?
ν•œκ΅­μ–΄Β·μΌλ³Έμ–΄ μž‘μ—…μ΄ 정말 λ„€μ΄ν‹°λΈŒμΈκ°€μš”?
Korean is done in-house by a native speaker. Japanese and Traditional Chinese go through a native reviewer who works in that market β€” not a translator. The difference matters: a translator gives you correct words, a market reviewer tells you which words people type.
ν•œκ΅­μ–΄λŠ” λ„€μ΄ν‹°λΈŒ μŠ€ν”Όμ»€κ°€ λ‚΄λΆ€μ—μ„œ 직접 μˆ˜ν–‰ν•©λ‹ˆλ‹€. 일본어와 번체 μ€‘κ΅­μ–΄λŠ” ν•΄λ‹Ή μ‹œμž₯μ—μ„œ μΌν•˜λŠ” λ„€μ΄ν‹°λΈŒ 리뷰어λ₯Ό κ±°μΉ©λ‹ˆλ‹€ β€” λ²ˆμ—­κ°€κ°€ μ•„λ‹™λ‹ˆλ‹€. 이 μ°¨μ΄λŠ” μ€‘μš”ν•©λ‹ˆλ‹€. λ²ˆμ—­κ°€λŠ” μ˜¬λ°”λ₯Έ 단어λ₯Ό μ£Όκ³ , μ‹œμž₯ λ¦¬λ·°μ–΄λŠ” μ‚¬λžŒλ“€μ΄ μ‹€μ œλ‘œ μž…λ ₯ν•˜λŠ” 단어λ₯Ό μ•Œλ €μ€λ‹ˆλ‹€.
Android?
μ•ˆλ“œλ‘œμ΄λ“œλŠ”μš”?
Not yet. We would rather be genuinely excellent at one store than mediocre at two. If Google Play is your primary revenue, we are the wrong agency and we'll say so on the first call.
아직 μ•„λ‹™λ‹ˆλ‹€. 두 μŠ€ν† μ–΄μ—μ„œ μ–΄μ€‘κ°„ν•œ 것보닀 ν•œ μŠ€ν† μ–΄μ—μ„œ μ§„μ§œ λ›°μ–΄λ‚œ 편이 λ‚«λ‹€κ³  λ΄…λ‹ˆλ‹€. Google Playκ°€ μ£Ό λ§€μΆœμ›μ΄λΌλ©΄ μ €ν¬λŠ” λ§žμ§€ μ•ŠλŠ” μ—μ΄μ „μ‹œμ΄κ³ , 첫 ν†΅ν™”μ—μ„œ κ·Έλ ‡κ²Œ λ§μ”€λ“œλ¦½λ‹ˆλ‹€.
How big is your team?
νŒ€ 규λͺ¨λŠ” μ–΄λ–»κ²Œ λ˜λ‚˜μš”?
Small, deliberately, with native reviewers contracted per language. You will work with the person doing the work β€” there is no account manager relaying messages to a junior analyst.
μ˜λ„μ μœΌλ‘œ μž‘μœΌλ©°, μ–Έμ–΄λ³„λ‘œ λ„€μ΄ν‹°λΈŒ 리뷰어와 κ³„μ•½ν•©λ‹ˆλ‹€. μ‹€μ œ μž‘μ—…ν•˜λŠ” μ‚¬λžŒκ³Ό 직접 μΌν•˜μ‹œκ²Œ λ©λ‹ˆλ‹€ β€” μ£Όλ‹ˆμ–΄ λΆ„μ„κ°€μ—κ²Œ λ©”μ‹œμ§€λ₯Ό μ „λ‹¬ν•˜λŠ” μ–΄μΉ΄μš΄νŠΈ λ§€λ‹ˆμ €λŠ” μ—†μŠ΅λ‹ˆλ‹€.

Send us your App Store link.

App Store 링크λ₯Ό λ³΄λ‚΄μ£Όμ„Έμš”.

We'll audit it and send back what we find β€” three missing keywords, one screenshot problem, and one localization gap in a market you've ignored. Free, no call, no deck. If it's useful, we'll talk.

직접 λΆ„μ„ν•΄μ„œ λ°œκ²¬ν•œ 것을 λ³΄λ‚΄λ“œλ¦½λ‹ˆλ‹€ β€” λ†“μΉœ ν‚€μ›Œλ“œ 3개, μŠ€ν¬λ¦°μƒ· 문제 1개, λ¬΄μ‹œν•˜κ³  있던 μ‹œμž₯의 ν˜„μ§€ν™” 곡백 1개. 무료이고, 톡화도 μ œμ•ˆμ„œλ„ μ—†μŠ΅λ‹ˆλ‹€. μœ μš©ν•˜μ…¨λ‹€λ©΄ κ·Έλ•Œ μ΄μ•ΌκΈ°ν•˜μ‹œμ£ .

We reply to every one, usually within two business days.

λͺ¨λ“  μš”μ²­μ— 보톡 μ˜μ—…μΌ 2일 이내에 λ‹΅λ³€λ“œλ¦½λ‹ˆλ‹€.